One brand. One place. On-brand.
Blum operates on an international scale, providing mainly kitchen solutions to furniture manufacturers, furniture retailers, fitters and end users. Using Meadow, Blum empowers individual retailers to create branded social animations, posts, banners and printed promotional materials specifically for their store.
Blum products are available to purchase and distribute throughout the UK from their partner network. With over 200 retailers stocking their products, Blum needed a platform to enable all of their retail network to produce dual branded marketing materials cost effectively and quickly. They also needed to empower individual retailers with easy to access marketing tools to promote products at different times, for both print and digital platforms.
Blum uses Brand Meadow technology to empower individual retailers with the ability to easily create Blum branded marketing materials. Marketing materials can be accessed via their website login page and quickly produced without the need for briefing or waiting for a designer. Retailers are now empowered to create on-brand posters, print adverts, social posts, videos quickly, whenever they need them.
The implementation of Blum’s Meadow platform ensures all Blum retailers are producing marketing materials consistently, quickly and cheaply.
“Meadow has made marketing across all of our retail partners so much easier. At the drop of a hat users can access posters and social post whenever they need them, saving valuable time and money.” Mike, Marketing Director, Blum