One brand. One place. On-brand.
Rainbow Trust Children’s Charity provide bespoke support for families who have a child with a serious illness. They use Brand Meadow to empower their teams and supporters to create beautiful marketing materials and reduce marketing costs.
Since recently rebranding, Rainbow Trust needed a solution to maintain brand control whilst enabling internal teams to create branded fundraising materials. They were also looking for a solution to empower their own supporters to promote the brand through accessible on-site fundraising templates. The organisation’s objective was to reduce valuable time and money spent on delivering branded materials, whilst never sacrificing quality or consistency.
Brand Meadow has enabled their teams to create, edit and approve branded materials quickly without the need for an expensive designer or lengthy approval process. The software has also empowered their supporters to create Rainbow Trust branded social posts and posters directly from their website, a powerful way to ensure content gets posted out to supporter networks on behalf of the charity.
The implementation of the Rainbow Trust Meadow platform ensures the entire team are producing impressive fundraising tools with over 100 internal users accessing the system at any one time. Supporters can also personalise branded content, creating fundraising posters, e-cards, and social posts to their own audience.
“The platform is really great. It’s simple to use and well designed. It’s helped us to remove barriers, speed up processes and allows the design team to utilise their time more effectively.”– Kate Phelps, Digital Manager