Top 3 rebrand fails?

Rebranding is a risky and complex process that can involve significant investments of time and resources. While successful rebranding can help a company stay competitive and appeal to new audiences, rebranding failures can be costly and damaging to a company's reputation. We review some of the biggest re-brands in the last couple of years.

Kia:

Kia unveiled a new logo and brand slogan as part of a major rebranding effort. The new logo features a stylized, italicized version of the company name and a new brand slogan, “Movement that inspires.”. Is this the biggest fail in a re-brand? Read more about the re-brand

General Motors

General Motors introduced a new brand identity, featuring a new logo and a refreshed design for its corporate website. The new branding was designed to reflect the company’s focus on electric vehicles and sustainability. Read more

Slack

Slack announced a major rebranding, including a new logo, colour scheme, and design system. The new branding was intended to reflect the company’s evolution from a workplace messaging app to a broader collaboration platform. Created by the team at Pentagram – Read more about their case study