Rebranding is a risky and complex process that can involve significant investments of time and resources. While successful rebranding can help a company stay competitive and appeal to new audiences, rebranding failures can be costly and damaging to a company's reputation. We review some of the biggest re-brands in the last couple of years.

Kia:

Kia unveiled a new logo and brand slogan as part of a major rebranding effort. The new logo features a stylized, italicized version of the company name and a new brand slogan, “Movement that inspires.”. Is this the biggest fail in a re-brand? Read more about the re-brand

General Motors

General Motors introduced a new brand identity, featuring a new logo and a refreshed design for its corporate website. The new branding was designed to reflect the company’s focus on electric vehicles and sustainability. Read more

Slack

Slack announced a major rebranding, including a new logo, colour scheme, and design system. The new branding was intended to reflect the company’s evolution from a workplace messaging app to a broader collaboration platform. Created by the team at Pentagram – Read more about their case study

 

Close

Get Demo

Use our quick form and we'll be in touch shortly

    Please tick to consent to your data being stored in line with the guidelines set out in our privacy policy
    Close

    Download freebie

    Sign up below to get your freebie. Your email will never be shared with a third party.

      Please tick to consent to your data being stored in line with the guidelines set out in our privacy policy